Email was in its infancy back in the late ’60s, but today email is a staple of modern communications and email marketing has become a hot field ripe with opportunity. Last year, there were 2.9 billion unique email addresses, including some 730 million corporate accounts. Email storage has grown exponentially over the years and typical users store half of their critical data in their email.
The average business user receives 25 emails a day, so marketers must find a way to cut through the clutter. Key considerations in email marketing include relevant and personal content, familiarity with the product or brand, trustworthiness and professionalism, exclusive promotions and clear benefits and manageability in quantity and frequency.